1940's

Participation in village fairs and markets to promote brands and marketing activities. Rural marketing outreach programs

1950's

Mass media advertising campaigns for Ayurved branded medicines like – Swamala, Abhraloha, Drakshovin Special

1972

Additional manufacturing established in Bangalore for high volume Asav Arishta range of medicines

1975

Launch of Solumiks Division with popular brands like Myostaal, Pyroflex, Pomylan, Vimliv, Ashotone, Afrol and Afrodet

1980

Solumiks Division begins promoting its brands to Allopathic Physicians as well and garners good patronage by way of prescriptions. A full-fledged ethical marketing activity is established.

1989

Field strength in marketing personnel crosses 200 representatives in Solumiks division. The Bangalore manufacturing unit is upgraded to meet GMP norms and scope is extended to over 10 dosage forms.

1991

New brands like Shilapravang Special are relaunched with print media campaigns